The Board of TMKG Consulting Limited has approved the appointment of Chike Oputa as General Manager/Chief Operating Officer of the company with effect from September, 2014. Chike succeeds Dan Oshodin who has resigned from the company to pursue new ventures in the advertising media industry.

 

Chike Oputa was director, planning and consumer insight at one of Nigeria’s leading advertising agencies where he led the integrated insight and strategic planning group in a way consistent with the agency’s goal of bringing a strong analytical foundation to uncover fresh and innovative insights/business opportunities and inspiring creative ideas.

 

Before taking over the helms of affairs at TMKG, Chike was Channel Marketing Manager at Stanbic IBTC. Prior to that he was Associate Director, Strategic Planning & Consumer Insight at LTC/JWT. He has also been Head of Strategy & Business Development at Headstart Consulting and a Business/Brand Analyst at Superbrands.

 

Chike has competence in enterprise and brand strategy development, business analysis, market research, data analysis and project management having worked in different functional areas including sales, marketing, brand management (incl. advertising, PR, direct marketing and event management), enterprise optimization and corporate development.

 

Chike studied law at the Nnamdi Azikiwe University and the Nigerian Law School where he graduated with LL.B and BL. He also hold a Diploma in Law from the College of Law, England & Wales.

TMKG has released its annual report of Nigeria’s out of home (OOH) media landscape with figures on spend by different product categories, brands, media formats, cities, regions and media owners. The report captioned ‘Outsight!’, is the product of a rigorous audit of the entire Nigerian OOH landscape covering over 150 cities/towns. According to Dan Oshodin, TMKG’s CEO, “the report follows our comprehensive census of all displays in the country, numbering over 10,000, excluding indoor panels but covering over 50 OOH formats on road side, rooftops, walls and at the airports, including 120 product categories and 600 brands”.TOP 5 CATEGORY OOH SPENDERS IN NIGERIA B

In the report, OOH media spend in Nigeria for 2013 was put at 28.75 billion Naira with the telecom category, long reputed for its big budget, topping ad spend on the medium followed by the beer, malt, carbonated soft drinks and skin care categories. Total category expenditure for the telecom brands was in excess of 8 billion Naira. Among the brands, telecom advertisers also dominated investment on OOH with MTN emerging the biggest spender. The top 5 brands also included Glo, Etisalat, Airtel and the Guinness Stout brand.

The report showed a very significant growth in the industry’s investment on electronic and digital displays as many media owners opt for conversion of formerly static sites to electric powered dynamic panels especially in major urban markets.

In terms of spend by market Lagos, the country’s commercial nerve still remains the city of choice for outdoor media investment accounting for more than the investment in all other cities put toghether. Lagos along with Ibadan (in the south west of the country), Abuja (the nation’s political capital), Port Harcourt (the oil rich city by the coastal south) and Aba (the market city in the east) were reported as the top 5 cities with the most number of outdoor media displays.

With over 120 media owners operating in the sector, New Crystal Communications, Invent Media, Marketing+Media, Optimum Exposures and Rocana are among the top media owners by revenue while there appears to be a glut in the market with almost a quarter of total panels in the count vacant or unsold

Get More Detailed Data By Subscription:

The TMKG Outsight! Report 2013 has more details by category, by brand, by market, by media owner, etc which can be acquired by subscription.To have a deeper understanding of the OOH media trends in Nigeria or you want to know how your brand or category is standing in the OOH market place, contact TMKG by phone on +234 7046 214 497 or by email: outsight@tmkgonline.com.

About TMKG:

TMKG Consulting provides a totally independent third-party proof of performance audit, quality control, research and market intelligence services for the marketing and communication industry. The company which specialises in tracking, monitoring and audit of outdoor advertising and out-of-home media has been at the forefront of driving a better approach to planning and buying outdoor media. For the past seven years TMKG has helped major advertisers in Nigeria track and protect their investment in outdoor. In 2012, it launched the revolutionary Postartrack audit reporting tool, an online dash board that is accessible to advertisers, agencies and media owners for real time tracking and control of OOH investment as the company’s field force audit displays around the country.

Click here to download Outsight! The 2013 Nigerian OOH Report

TMKG Media Audit Nigeria’s leading specialist in out-of-home and outdoor media monitoring has launched Postartrack, a revolutionary web-based media monitoring tool for tracking, evaluating and reporting all types of out-of-home media displays.

Accessible online to advertisers, agencies and media owners on licence, Postartrack generates real time media market intelligence for out-of-home media planning, management and inventory control.

PostarTrack can be accessed by advertisers and agencies via secure client- dedicated login where they can download both compliance and competitive intelligence reports complete with images of billboards. Clients also have the convenience of exporting analysis and reports to MS Excel and Powerpoint for presentation.

With the introduction of PostarTrack, TMKG has significantly reduced turn-around time for reporting the status of displays wherever they be in the vast Nigerian outdoor media landscape using GPRS technology.

According to Dan Oshodin, CEO of TMKG, “PostarTrack is an upgrade of our existing online reporting dashboard which has now been infused with additional modules and features. The new modules include real time access to audit reports by our clients as our field force upload data all over the country, real time error/aberration alert that is delivered automatically to the mail box of subscribers and geo-spatial mapping of assets for geographical planning”.

The service also incorporates traffic count data for determining Daily Effective Circulation (DEC) and Cost Per Mille (CPM) for each billboard site audited. The inclusion of traffic count data in TMKG’s outdoor monitoring offer is a major watershed in media planning and measurement in Nigeria. For the first time advertisers, media owners, planners and buyers can now get the data that help them determine the number of vehicles driving past outdoor displays and ultimately the potential number of persons exposed to the messages on billboards, the very crucial ingredients that power outdoor media measurement and metrics.

TMKG Media Audit, the out of home media audit arm of TMKG Consulting, pioneered out of outdoor media audit in Nigeria in its quest to fulfil the industry’s need for independent and structured monitoring and evaluation .

Since 2005, the company has helped advertisers, agencies and media owners maximise their investment in the fastest growing medium, covering over 300 towns and over 12,000 billboards. In 2011 the company received the Billboard Magazine Award for the Best Media Monitoring Company.

TMKG, Nigeria’s leading specialist out of home media auditcompany has been adjudged this year’s most outstanding media monitoring company in the outdoor media sector of the advertising industry. The company received this honour on Sunday 21 August, 2011 during the 3rd ‘Brand As King’ Award organized by Executive Options, publishers of the Billboard Magazine. TMKG was selected for the award by the publication’s editorial board and award jury for its pioneering and innovative efforts in the monitoring and audit of Nigeria’s vast outdoor landscape.

Receiving the award on behalf of the company, Dan Oshodin, its CEO thanked the organizers of the event and noted that TMKG “helps advertisers, advertising agencies and media owners track huge investment in media, generating data and insight that aid strategic decision making in planning, buying, implementation, management and control of outdoor media”

The award which held at the prestigious Four Point by Sheraton attracted the leading lights of the advertising industry in Nigeria and Ghana including Francis Dadzie, the Executive Director of the Advertising Association of Ghana (AAG), Chief Ahmed Omisore, former President of the Outdoor Advertising Association of Nigeria (OAAN) and the West African Outdoor Advertising Federation who is now a member of the Lagos State House of Assembly.