Our Products

OOH media audit

PosterTrack

PosterTrack is our revolutionary mobile and web-based OOH media audit platform for tracking, evaluating and reporting all types of out-of-home media displays. Accessible to advertisers, agencies and media owners on license, this tool generates real-time proof of performance and market intelligence for out-of-home media planning, management and inventory control.

Through the platform, advertisers, agencies and media owners are able to access our online dashboard, track the status of their displays, get email alerts on the status of their displays as our field force upload images and data around the country, and download reports in user-friendly formats.

Trade promotion compliance

PromoTrack

PromoTrack is the compliance and proof of performance audit service for tracking investment in consumer and trade promotions managed either by our clients’ third-party trade promotion and brand activation agencies or our clients’ sales force.

With our field-force presence around 10,000+ sales outlets in Nigeria, detailed customised reports of physical visit, observation and evaluation of third-party activation in-store and in-trade are delivered daily, weekly, monthly or as required by our client.

Retail asset verification

AssetTrack

AssetTrack is our audit solution for trade marketing infrastructure dedicated to tracking trade marketing collaterals including branded kiosks, shelves, chillers, merchandising materials, POS items and other retail visibility assets deployed by our clients in the trade.

From umbrella-sheltered, road-side airtime vendors in the telecom market to exclusive, up-end bars for the brewery sector, our field force knows the market terrain inside out. Our customised reports not only outline availability of deployed items but also their functionality, visibility and share of space relative to competition.

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